OQ + engcon

29 October 2019

World leading in two brands

OilQuick and Engcon are two well-known players. OilQuick is a world leader in fully automatic quick coupler systems and Engcon is a world leader in tiltrotators and accessories for excavators. During the summer and autumn they have decided to deepen their collaboration.

"The companies have had a close collaboration for some time, but we have now chosen to deepen it further. One can either behave like our competitors, make the decision to copy products, or one can be like us and collaborate in order to achieve success", says Henrik Sonerud, CEO of OilQuick AB.

"Engcon and OilQuick complement each other and we are convinced that we will help each other to strengthen our leading positions both as regards full automatic quick couplers and tiltrotators", comments Stig Engström, owner and founder of Engcon AB.

OilQuick expands its tiltrotator model program

Through this collaboration with Engcon, OilQuick is able to increase the number of makes of tiltrotator it can offer.
“It is important to point out that it will still be possible to get tiltrotator models from other manufacturers” says Henrik

Demand in the market

With this new collaboration, OilQuick will be able to offer tiltrotators with OQ couplers together with Engcon's tiltrotator. The series will be branded in OilQuick's grey paint and sold under OilQuick's trademark and name. The products will be marked ”Engcon Inside” to clarify their origin.

"We absolutely want to flag up Engcon's name. It is something that guarantees quality and we naturally want to benefit from that. It is a clear sales argument and quality has always been a priority for us at OilQuick", says Johan Lindqvist, Sales manager at OilQuick AB. Johan continues:
One of Sweden's largest dealers in tiltrotators commented on the collaboration:
”Finally, the best of both worlds, now we can sell exactly what the end customers have been asking for – a top quality coupler AND a top quality rotor body”

Geographic market

Both OilQuick and Engcon will greatly benefit from the collaboration. Primarily they will help each other to grow in different geographic markets.
Engcon is extremely strong in the Nordic area and OilQuick naturally sees an opportunity to sell large volumes of tiltrotators with OilQuick technology. The market has long requested this combination and both dealers and end customers will be very grateful.

Great potential for growth for tiltrotators in German speaking countries

OilQuick has its best market in German speaking countries. Over 3,500 OilQuick quick couplers were supplied last year alone. So it is clear that the volumes for Engcon's tiltrotators have a significant potential growth in the coming years. Engcon has been working to increase sales in Germany and the rest of Europe for some time.

There has been intensive collaboration between OilQuick Deutschland's CEO Franz Schauer and Engcon Germany's CEO Martin Engström (son of Stig Engström) to develop a customer adapted tiltrotator program – completely adapted to the customer's demands for this major growth market.  The most common tiltrotator sizes equipped with the OilQuick OQ65 and OQ70/55 models are already available for delivery.

OilQuick Deutschland will be moving into newly built modern premises in Steindorf at the beginning of next year. A centre of excellence for further collaboration within development, production and service is being created there. The new premises will also contain an automated replacement parts store for quick replacement parts supply. With the improved resources, all the dealers and customers in German speaking countries will be guaranteed 100 percent support and service.

Model program

Naturally, all models will be available in all countries where OilQuick has sales at present. The model program will be all Engcon's models for excavators from 1.5 tonnes up to 33 tonnes. First out into the OilQuick range is for 14-19 tonnes. The tiltrotators will be named OQTR-E and are expected to be ready for delivery in Q1–Q2 – depending on the model.
"This collaboration will shorten our delivery times significantly. Previously, the delivery times for our tiltrotators were too long. With Engcon's production line and our own added value we have both shorter delivery times and more attractive price levels", says Johan.
"We also have better aftermarket service for the tiltrotators than previously. This is an important part of the collaboration and something that we hear from our customers all the time. Warranty, service and replacement parts management are vital parts of business these days".
"All new features and updates will be announced first on social media, so follow OilQuick on Instagram and Facebook to be kept up to date with all the latest news!", concludes Johan.

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